j balvin X buchanan's

J Balvin and Buchanan's teamed up to inspire all the rising talent across the country and follow in J Balvin's footsteps. We created a series of targeted social films and gifs to launch the "Imparables" (Unstoppable) movement in sync with J Balvin's 'Energia' Tour, complete with a custom jet design.

role co-director + senior art director
copywriter brenda hernandez
directors brenda hernandez + michael perez + erick rodriguez